Script styles look like handwriting or cursive writing. Avoid using all-caps for script typefaces.When using script and decorative typefaces, use these for emphasizing only key word(s) in a primary headline.
Decorative styles, sometimes called novelty type almost look like artwork. Avoid using script and decorative typefaces smaller than 24 point.
TYPE IS IDENTIFIED BY FONT NAME. A font refers to a particular design of type such as Times and Helvetica. Designers over the years have created thousands of fonts, each with its own characteristics and some with very creative names.
A FONT FAMILY OFFERS DIFFERENT FACES. Within a single font, there are often a number of faces. Common faces are bold, italic, light, book, condensed and extended. Less common faces are thin, heavy oblique and others with prefixes such as extra and ultra. Some fonts, especially decorative styles offer only one face. Other fonts, such as Helvetica offer dozens of faces.
Explore in Illustrator to find a combination of 3 fonts that will compliment one another an allow for accent, visual interest and readability.
Decorative styles, sometimes called novelty type almost look like artwork. Avoid using script and decorative typefaces smaller than 24 point.
TYPE IS IDENTIFIED BY FONT NAME. A font refers to a particular design of type such as Times and Helvetica. Designers over the years have created thousands of fonts, each with its own characteristics and some with very creative names.
A FONT FAMILY OFFERS DIFFERENT FACES. Within a single font, there are often a number of faces. Common faces are bold, italic, light, book, condensed and extended. Less common faces are thin, heavy oblique and others with prefixes such as extra and ultra. Some fonts, especially decorative styles offer only one face. Other fonts, such as Helvetica offer dozens of faces.
Explore in Illustrator to find a combination of 3 fonts that will compliment one another an allow for accent, visual interest and readability.